I help brands build communications strategies that become part of culture. 15+ years in global agency strategy, media innovation and planning process design. Regular speaker on AI and the future of comms.
I work with marketing teams who need a senior strategist on their side. That could be winning a pitch, building a planning process from scratch, or figuring out how a brand should show up across markets. I typically work on 3 to 6 month engagements, embedded with your team. I join, I make the work better.
I work with marketing teams who need a senior strategist on their side. That could be winning a pitch, building a planning process from scratch, or figuring out how a brand should show up across markets. I typically work on 3 to 6 month engagements, embedded with your team. I join, I make the work better.
Key Clients
$307B market cap
$151B market cap
$63B market cap
$53B market cap
$25B brand value
$1.7B valuation
Winning competitive pitches
Building planning processes
Launching into new markets
Turning challengers into household names
Global campaign strategy
Comms transformation
Selected Work
Global Planning
Jaguar Land Rover
Built the global comms planning process and delivered strategy across four brands: Jaguar, Range Rover, Defender and Discovery.
via Hearts & Science EMEA · 2023–Present
Portfolio Strategy
Diageo
Created the comms planning process and led strategy across 15 billion dollar brands after winning the global pitch. $500M+ portfolio across Johnnie Walker, Guinness, Smirnoff, Don Julio and nine others.
via PHD New York · 2020–2021, 2023
Brand Growth
Harry's
Took Harry's from DTC challenger to nationally distributed household brand. Built the comms strategy for three product lines, $180M+ combined spend across N. America.
via PHD New York · 2020
Brand Launch
VW Electrify America
Strategy lead on the brand campaign to put electric vehicle charging on the map across N. America.
via PHD New York · 2019
Transformation
HSBC
Won the pitch for N. America, then led the comms and media transformation strategy.
via PHD New York · 2020
Global Innovation
Unilever
Ran global media innovation across six billion dollar brands in personal care and household. Built innovation toolkits with creative agencies across markets.
via PHD Global Strategy Unit, London · 2015–2018
Background
2023 — Present
Freelance Strategy Consultant
Slug Communications · Lisbon
2018 — 2021
Communications Planning Director → Group Director
PHD · New York
2015 — 2018
Innovation Director
PHD Global Strategy Unit · London
2011 — 2015
Account Executive → Manager
PHD International · London