Strategy that sticks

Marketing consultancy for brands that leave a mark

Trusted by teams at
Diageo Range Rover Unilever HSBC Harry's VW
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Fractional strategy Comms planning Pitch support Market launch AI-augmented planning Challenger growth Growth Engine Slug Communications Fractional strategy Comms planning Pitch support Market launch AI-augmented planning Challenger growth Growth Engine Slug Communications
Good strategists are hard to find. The ones you have are stretched thin.
Senior strategists are leaving for freelance. The ones still in house are spread across too many accounts to do their best work.
0%
of employers can't find the skilled talent they need
SHRM, 2025
0k
fractional leaders in the US, doubled since 2022
Frak Conference, 2024
0%
of those fractional hires have 15+ years experience
State of Fractional Industry Report

Pitching is expensive. Losing is more expensive.
Free pitching costs US agencies $12.5 billion a year. Pitch ratings are declining. Agencies are spending more to win less.
$0B
lost to free pitching every year across US agencies
Duval Partnership
0%
of total agency revenue spent on pitches
Duval Partnership
0%
of the average workday is spent on low value tasks
HubStaff, 2025
When half the day goes to admin, strategy gets whatever time is left.

Senior strategy, on your team, when you need it.
We embed for 3 to 6 months. Not an outsider handing over a deck. A strategist in your meetings who makes the output better. From $500M+ portfolios to high growth challengers.
0%
of CMOs demand measurable, data driven results from agencies
AgencyAnalytics, 2025
0x
better client retention for retained vs project based models
Focus Digital, 2026
We don't hand over decks. We sit in your meetings and make the work better.
We bring AI into the room. Not as a gimmick. As a tool.
We use it to stress test strategies, speed up research, and build frameworks that would take weeks manually. It doesn't replace the thinking. It gives us more time to think well.

What we actually do.

Build planning processes

No clear way from brief to strategy? We design one that works and train your team on it.

Launch into new markets

Comms strategy for new regions or categories. N. America, EMEA and global.

Grow challengers

From niche or DTC to nationally distributed and culturally relevant.

Global campaigns

Multi market, multi brand planning. Global frameworks that still feel local.

Comms transformation

When the old way of planning isn't working. We help agencies rethink it from the ground up.


Free Tool — No Sign Up
SlimeScore.
Is your media mix pulling its weight?
Eight questions. Two minutes. Get a free audit of your channel balance, funnel coverage, and where your spend could stick harder. No email required.
Get your SlimeScore → TOOL 6 OF THE SLUG SYSTEM

Got a pitch? Need better strategy? Let's talk.
A conversation first, then a proposal if it makes sense. No 40 page decks. Just good strategy people ready to help.
Get in touch
Currently taking on Q2 clients
Brands that stick win.

Let's talk.

Tell us what you're working on. We'll reply within 24 hours with whether we can help.

On the trail.

Thanks for reaching out. We'll be in touch soon.