The slug has been around for 150 million years, and it's outlasted almost everything in your garden. That's not luck. That's strategy.
01
Eat your unfair share.
Slugs eat 40x their body weight.
A slug eats far more than its size suggests. Challenger brands should too. You don't need the biggest budget. You need the sharpest thinking. We help smaller brands take share from bigger competitors who stopped paying attention.
02
Win where nobody's looking.
Slugs are nocturnal. They work in the dark.
Slugs thrive at night, in places other creatures avoid. The best brand opportunities work the same way. Channels your competitors haven't noticed. Formats they've written off. Cultural spaces they haven't claimed. We find those spots and build your strategy around them.
03
Leave proof you were there.
Every slug leaves a visible trail.
A slug never passes through without leaving evidence. That's how we think about brand strategy. Not campaigns that flash and vanish. Work that builds over time. The kind of comms people still remember six months later when they're actually making a decision.
04
Make it stick.
Slugs stick to any surface. Walls, ceilings, glass.
Slugs cling to surfaces that seem impossible. We want your brand to do the same. Not just show up in a media plan, but stick in culture. The kind of work people carry with them because it meant something, not because it was loud.
05
Do more with less.
Slugs move without legs. They build their own road.
A slug makes its own slime to create the path it travels on. It doesn't wait for the road to exist. We work with brands that don't have big teams or big budgets. So we build what's needed as we go. Lean, fast, and focused.
06
Soft outside. Sharp underneath.
Slugs have 27,000 teeth. More than a shark.
Nobody expects a slug to have more teeth than a shark. That's the point. The best challenger brands feel friendly and approachable, but underneath there's a sharp plan doing the work. We help you build both. A brand people like, and a strategy that quietly takes the market apart.
07
Find the white space.
Slugs squeeze through gaps others can't.
Slugs compress their bodies to fit through the tiniest openings. Every market has a gap like that. A position no one owns. A channel no one's using well. A cultural moment no one's claimed yet. We find it and build your strategy around it.
08
Grow quietly. Then become impossible to ignore.
Nobody sees a slug coming. Until it's too late.
The best challenger brands don't announce themselves. They build quietly, test things, learn fast, and let the results stack up. By the time the market notices, they've already taken share. We help brands play that long game. Start where you can win, prove it works, then go bigger.
That's why we're called Slug. Not because we're slow. Because we're relentless, resourceful, and very hard to shake off. We work with brands that are ready to eat their unfair share.
Ready to stick?
Whether you're a challenger brand, a startup finding your feet, or an agency team that needs a senior strategist on the bench. We should talk.
Eat your unfair share•Win where nobody's looking•Leave proof you were there•Make it stick•Do more with less•Soft outside. Sharp underneath.•Find the white space•Slug Communications•Eat your unfair share•Win where nobody's looking•Leave proof you were there•Make it stick•Do more with less•Soft outside. Sharp underneath.•Find the white space•Slug Communications•